About us

Where It All Began

Africa in Colors was born from the need to have a strong and sustainable solution for Africa’s culture and creative industry ecosystem, where art and artists are respected, protected, and able to monetize their work.

What started from Rwanda has grown into a global network and collaboration spanning over 40 countries, uniting creatives, entrepreneurs, DFIs, financial institutions, public and private sector leaders, toward rethinking and creating a strong Pan-African creative economy.

Our Mission

Building a strong culture and creative industry ecosystem, valuing art, and artists, able to monetize their work

Our Vision

Establishing favorable environments and sustainable solutions for creatives, artists, entrepreneurs, to thrive, and for CCI’s to contribute better to African countries’ economies.

Meet the Visionary Behind Africa in Colors

Africa in Colors was founded by Rugamba Raoul, a visionary committed to transforming Africa’s creative industries into a continental economic force.

With deep roots in both cultural innovation and economic strategy, Raoul leads the movement alongside a network of passionate collaborators, advisors, and regional partners who bring this vision to life every day.

“Creativity isn’t just about art — it’s about agency. Africa’s future depends on the creative voices we choose to elevate.”

RUGAMBA Raoul

Founder & CEO

What We Believe

Capacity building

We believe the culture and creative industries have an important role in the future of work.

Global network

We believe in building global networks that values all parties, and provides global access to opportunities, markets, and finance.

African talent

We believe in Africa’s talent, and its potential in redefining Africa’s future, from empowering local communities, to contributing significantly to African economies

Global collaboration

We believe in building global platforms unleashing global collaborations, and building global products and solutions

African narratives

We believe in the power of the culture and creative industry to shape the future of African narratives, storytelling, and the African perception.

Pan-African Reach

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Global Network

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Creatives Empowered

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Events & Workshops

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Global Partners

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Let’s Build Africa’s Creative Future Together

Whether you’re a creative, policymaker, partner, or dreamer — we invite you to join the movement.