Creative Industries and Culture-based Economy

Creative Industries and Cultural Diplomacy.

The shift of U.S productive structure towards Sustainability and the emergence of the Networked and Healthiest City-based Civilization are requiring the “Forward approach of Diplomacy” which puts emphasis on Education, Advertising and Pressure in order to accelerate the evolution of taste, preference, life style, skills and competencies towards digitized and Sustainability-based taste, preference, life style, skills and competencies on the one hand and guarantees effectively U.S. and Global Prosperity, Sustainability, Stability and Peace on the second hand. In fact, when we slice up the societal harmony value chain’s, we observed that the traditional approach of diplomacy seems to deal mainly with the afterward actions of harmony which puts emphasis on the extension of influence and the market, resource and knowledge seeking strategies on the one hand and the prevention and resolution of conflicts within nations on the second hand.

By doing so, the afterward approach of diplomacy has ignored the key drivers of an Effective Change Management such as Education, Advertising and Pressure on the one hand and the overwhelming contribution of an evolutionary and gradual approach to radical behavioral change. Furthermore, it has paid less attention to the “cultural and religious diplomacy” while most of the current conflicts such as conflicts in the Middle East (Afghanistan, Iraq, and Palestine etc.), North of Ireland (Europe), Africa (Nigeria) and the Terrorism on the one hand and the obstacle to Sustainability and the emergence of the Networked and Healthiest City-based Civilization such as obstacle to the natural capitalism and the Personalization on the second hand have been based upon the cultural and religious differences.

Moreover, this traditional approach of diplomacy seems to pay less attention to the growing importance of Creative People, Creative Industries and Creative Economy While they‟re considered as key driver of the global competiveness of the Educational and training services and Advertising industries on the one hand and have a great ability of influencing simultaneously Corporates‟ 7S (Shared Values, Strategy, Structure, System, Style, Staff and Skills) and Personal commitment of people to change in the period of complexity and pressure on the second hand.

Src: Nicolas SERGE
Think Tank Sustainability